The Vision: Blending BMX Culture with Classic Sneaker Legacy

Nigel Sylvester, a BMX pioneer known for pushing boundaries, teamed up with Jordan Brand to bring a fresh perspective to the Air Jordan 1 Low OG. This collaboration is more than just a sneaker — it’s a storytelling canvas capturing Nigel’s BMX lifestyle, grit, and passion. The "Nitro" nickname reflects the explosive energy and boldness that Nigel embodies both on his bike and in the streetwear scene.

Crafting the Look: Authentic Wear Meets Premium Craftsmanship

Nigel wanted these sneakers to feel lived-in from day one. The design team worked closely with him to recreate the natural scuffs, creases, and marks that come from BMX riding and city life. Instead of pristine, untouched leather, the “Nitro” features a textured, distressed black tumbled leather upper, giving the shoe character and soul. The contrasting cream-colored Swoosh and vintage midsole tone balance the rugged black base, echoing a classic vibe while telling a modern story.

Details That Speak Volumes

• Mini Swoosh on the Toe Box: A subtle but intentional nod to the sneaker’s unique DNA.
  
• "Bike Air" Tongue Branding: Celebrating Nigel’s roots in BMX culture with a playful twist on classic Air Jordan branding.
  
• "Jordan Biking Co" Text on the Liner An exclusive detail connecting the sneaker to Nigel’s own BMX brand and identity.
  
• Red Outsole: Injects a burst of energy, symbolizing speed and intensity.

The Design Process: From Concept to Reality

Creating the “Nitro” wasn’t just about aesthetics. Nigel spent hours testing prototypes on his BMX bike, ensuring the sneaker could hold up to the demands of his riding style without sacrificing style. Behind the scenes, the Jordan design team collaborated closely with Nigel to finalize details, from leather sourcing to the exact tone of the vintage midsole. This sneaker is a perfect marriage of performance, storytelling, and streetwear appeal.

Packaging & Presentation

The sneaker box itself reflects the BMX-inspired story. Inside, bold graphics and bike silhouettes hint at Nigel’s influence, creating a full experience beyond just the shoe.

• Nigel Sylvester is the first BMX rider to have a signature sneaker collaboration with Jordan Brand, bringing BMX culture into the iconic sneaker world.

• The “Bike Air” logo on the tongue is a creative twist on the classic Air Jordan branding, paying tribute to Nigel’s BMX roots.

• The distressed leather upper replicates the natural wear and tear from BMX riding, giving the sneaker an authentic, broken-in look from day one.

• Nigel rides BMX in urban environments, using city streets and architecture as his personal playground — inspiring the sneaker’s gritty design.

• The vibrant red outsole represents the passion and energy Nigel brings to both BMX and sneaker design.

• The Air Jordan 1 silhouette debuted in 1985 and revolutionized sneaker culture; now it’s reimagined through Nigel’s BMX lifestyle.

• “Jordan Biking Co.” printed inside the shoe is Nigel’s personal brand merging his love for BMX with the Jordan legacy.

• Nigel’s BMX videos often showcase New York City streets, reflecting the raw, lived-in feel that inspired this sneaker’s worn look.
  
  

• Avoid harsh cleaning: Use a soft brush or cloth to gently remove dirt and dust. Avoid aggressive scrubbing that can damage the distressed leather texture.

• Spot clean with care: If you need to clean stains, use a mild sneaker cleaner or diluted soap with a damp cloth. Test on a small area first to protect the vintage finish.

• Keep them dry: Water can alter the look and feel of the distressed leather. If they get wet, stuff the sneakers with paper towels and air dry naturally — never use direct heat.

• Protect with a leather conditioner: Apply a leather conditioner sparingly and only if the leather starts to feel too stiff or dry, preserving flexibility without removing the worn character.

• Store properly: Keep your “Nitro” in a cool, dry place away from direct sunlight to prevent fading or cracking. Use shoe trees or stuff with paper to maintain shape.

• Embrace the wear: Remember, the charm of this sneaker lies in its lived-in look — small scuffs and creases add personality and tell your own story.